I LOVE Coco Rocha. Partially because flattery gets you everywhere—and the last time I interviewed her (for ELLE Canada), she said she “totally remembered me” from the first time we met, in Paris, the year before. (GAWD. Doesn’t that sound ultra-glamorous? Trust me, I’m not.)

But that’s not the only reason I think she’s the coolest. She’s also way more giving with her time than I would be if I was an in-demand international supermodel. Last week, she was in Toronto for Strut for a Cure (a very fashionable fundraiser for pediatric cancer that was held on Thursday night), and her schedule included appearances on FTV, Canada AM, CP24 and CTV, as well as a whole bunch of pre-event interviews… including one with lucky little me! (Thanks, Coty!) Coco is a spokesperson for Rimmel London so that’s the beauty connection, in case you’re wondering—make sure to check out my post on their summer collection, it’s FAB.

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Appearances & Events > 2010 > Strut For A Cure

International supermodel Coco Rocha alighted in her native Canada last week to own the runway at Strut for a Cure, a fundraiser for the Coast-to-Coast Against Cancer Foundation. Coco stomped, designer Todd Lynn showed his clothes, Jeanne Beker hosted, and Dragonette performed–a style all-star line-up if there ever was one.

Despite the sweltering heat in the elegant Berkeley Church, the models looked futuristic fierce in Todd Lynn’s Fall/Winter 2010 creations, which rocked his trademark rock-and-roll warrior aesthetic with plenty of dramatic leather and fur, big shoulders, and battle-ready angular cuts.

Lynn has made his name overseas, so it was a real treat to actually see his stuff in-person on the runway–he’s big-time enough to show at London Fashion Week, where this very collection got rave reviews from the venerable style.com.

Coco, who shimmied into one of the awesome Greta Constantine black-and-white catsuits post-show, wasn’t wrassled into the event by some faceless PR flak: it was, in fact, her wee preteen cousin who wanted to raise funds to battle cancer after being touched by the plight of her friend Adam, who is a cancer survivor himself.

Fashion was, she thought, a perfect fit for a fundraiser. “Fashion is in itself a community, and it’s always changing, and wanting to know what the next best thing is, so if they have the same drive to do something about this…” She smiled that famous Cheshire cat grin.

Charity is, after all, always in style.

Source: Toronto Blog.

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Editorials > 2010 > Allure June

Issue: Allure June 2010
Title: Red, White & Brilliant
Photographer: Patrick Demarchelier
Scanned by absinthrill

When Allure photographed Coco Rocha wearing summer fashion trends for the June issue, we had to take the opportunity to ask the 21-year-old model about her beauty routine. Just how obsessed with makeup is she? “I have a makeup closet. The first thing I got done in my apartment were the closets—there are shoe closets, a clothing closet, and a makeup closet.” Fortunately, the Rimmel London spokesperson has plenty to fill it with, “If they send it, why not use it?” she said of her beloved freebies. “I just go full-on—I put on everything.”

The Cliffnotes version of her everyday look (and we do mean every day): “Cover-up, dark eyes, pale lips, contour, shimmer.” The dark eyes-pale lips combo has become something of a signature look for Rocha, and one that she gravitates to for a couple of reasons. “At first, [the dark eye look] was because it didn’t make me look as young I was; and now it seems like a lot of people go for that with me on shoots and I’m just so used to it. Plus, for me, keeping up with a red or a dark lip is complicated during the day,” she said, laughing as she mimed touching her face and drinking and eating. “It just doesn’t work out. I’m sticking with the kitty-cat eye.”

Be sure to check out more of Rocha—both her fab fashion spread and her thoughts on dangerously thin models— in the June issue, on newsstands now.

Source: Allure.

She’s known throughout the world as one of the best, and now Coco Rocha is stopping by MuchOnDemand. The Canadian-born model, who has taken the fashion world by storm, returns home to strut the runway with her friends from Elite Models at Strut For A Cure. But before she slips on her heels, Rocha heads to MuchMusic’s Toronto HQ on Wednesday May 26 at 5 p.m. ET to chat about her second annual charity fashion event.

Coco Rocha’s meteoric rise in the fashion industry began when she was discovered by a modeling scout at an Irish dancing competition in 2002. Since then, the Canadian supermodel has graced the covers of FASHION, Vogue, Harper’s Bazaar, W, Numero and V Magazines. Rocha brings her legendary high energy to Toronto on May 27 with Strut For A Cure benefitting Coast-to-Coast Against Cancer.

Source: Channel Canada.