John Lewis’s new Spring/Summer fashion collection launches this weekend with adverts featuring sought-after model Coco Rocha.
The images showcase a selection of designer and own-brand clothing for men and women and will be appearing in titles such as Grazia, Vogue and The Sunday Times Magazine in March.
The adverts will also appear on vogue.com, guardian.co.uk and elle.co.uk, in branches and on johnlewis.com. John Lewis’s Facebook page, and its Twitter and YouTube sites, will feature links to content, including behind-the-scenes videos of the fashion shoot.
‘By showcasing a variety of brands, mixing well-loved favourites with some new and more contemporary pieces, we’re encouraging customers to reappraise our fashion offering,’ says Morgan Jenkins, Assistant Marketing Manager, Fashion.
‘Working with someone like Coco Rocha also helps us become noticed as a destination for fashion. She is well recognised within the fashion industry and that is evident in her winning Model of the Year 2011 at the recent Elle Style Awards.’
Alongside clothing available instore and online, the campaign also features vintage jewellery from John Lewis branches’ assortments.
Source: John Lewis Partnership.
BERLIN — Germany’s capital is known equally well for its creativity and its all-night party scene. That combination inspired Ellen von Unwerth’s latest photography series, “Berlin by Night,” sponsored by Henkel hair care brand Schwarzkopf.
The German mistress of the lens, known for her erotic images, shot models Coco Rocha, Lydia Hearst, Karolin Wolter and Eliza Cummings inside Berlin’s grittty, graffiti-encrusted Tresor club, a former power plant turned into one of the city’s cult venues for electronic music.
“The club breathes Berlin,” said von Unwerth.
The four models wear trend looks created by Schwarzkopf stylist Armin Morbach and combine high tech and street: the bombshell “Blondage,” a Bieber-esque “Boyfriend,” blooming beehive “Dimension X” and russet sultry “Spice.”
The styles will be used for the Schwarzkopf Looks 2011 visual campaign. Thirty-three additional images from the shoot, which feature the models posing in club scenes with burlesque performers and underground artists, are on display at edgy Düsseldorf museum NRW-Forum through Feb. 13.
Source: WWD.
Fashion’s Night Out just got much sexier.
Supermodels Gisele Bundchen, Naomi Campbell, Coco Rocha and Adriana Lima are among the big names that will strut the catwalk in the Fashion’s Night Out: The Show at Lincoln Center on Sept. 7, according to CNN.com.
Considered to be the largest in the history of the event, the one-hour public fashion show – which a lucky 1,500 ticket holders will see in person – airs in live at 7 p.m. on CBS.com/FNO.
It will be hosted by Vogue editor Andre Leon Talley and Vogue.com contributor Hanneli Mustaparta.
Other models include Lily Donaldson, Karolina Kurkova and Angela Lindvall.
The show will reportedly feature more than 100 models decked out in the latest fall trends from designers such as Vera Wang, DKNY, Tom Ford and more, according to NYMag.com.
But perhaps the best part: most of those duds will be available in stores around the city the same night.
This second annual celebration was the brainchild of Vogue editrix Anna Winotur and it features special events and sales at hundreds of local retailers.
Source: NY Daily News.
Exciting news! MTV Style just confirmed that superstar model Coco Rocha will host the 2010 Video Music Awards Red Carpet Report for MTV.com on Sept. 12! Coco will lend her style expertise to the VMA red carpet and interview celebrities about their fashion for MTV.com. “Only the VMAs could drag me away from New York Fashion Week for one spectacular night in L.A.,” Coco told MTV Style. “I can’t wait to interview music’s biggest stars about what they’re wearing on the red carpet.”
Coco Rocha, 21, is one of the top models of the moment. After being discovered in an Irish dancing contest in her hometown of Vancouver, Canada, four years ago, she started booking gigs right away — including the cover of Italian Vogue! Not a bad start, right?! Since then, her career shot straight up and up and up, as she landed on the covers of Vogue, Dazed & Confused and, most recently, this month’s 25th anniversary issue of British Elle. She also has walked hundreds of runways worldwide, like Marc Jacobs, Chanel, Balenciaga, Zac Posen and more. And you’ll recognize her face from a variety of advertising campaigns, like The Gap, Victoria’s Secret PINK, Yves Saint Laurent, Rimmel London, Christian Dior and Dolce & Gabbana.
Coco Rocha is the first model host for MTV.com’s Red Carpet Report. Previous hosts included Christian Siriano, Adrienne Bailon and Fonzworth Bentley.
Source: MTV.
Top fashion models, including Coco Rocha, Jessica White, Michelle Alves and Lisalla Montenegro, will be taking steps to fight breast cancer during next month’s Fashion Week.
Nine West, the shoe brand owned by Jones Apparel, will equip the models with special boots outfitted with pedometers that will track the number of steps they take racing to shows, castings, fittings and parties. Nine West will then make a donation to Fashion Targets Breast Cancer, a charity of the Council of Fashion Designers of America, based on the number of steps each one takes.
A “limited amount” of the black leather, knee-high boots — without pedometers — will be available for sale at Nine West’s Fifth Avenue store in Manhattan during Fashion Week, which kicks off Sept. 9. The initiative is the brainchild of Stacy Lastrina, Chief Marketing Officer of Jones Apparel Group.
Source: New York Post.
She’s known throughout the world as one of the best, and now Coco Rocha is stopping by MuchOnDemand. The Canadian-born model, who has taken the fashion world by storm, returns home to strut the runway with her friends from Elite Models at Strut For A Cure. But before she slips on her heels, Rocha heads to MuchMusic’s Toronto HQ on Wednesday May 26 at 5 p.m. ET to chat about her second annual charity fashion event.
Coco Rocha’s meteoric rise in the fashion industry began when she was discovered by a modeling scout at an Irish dancing competition in 2002. Since then, the Canadian supermodel has graced the covers of FASHION, Vogue, Harper’s Bazaar, W, Numero and V Magazines. Rocha brings her legendary high energy to Toronto on May 27 with Strut For A Cure benefitting Coast-to-Coast Against Cancer.
Source: Channel Canada.
As far as symbols of ’80s excess go, it’s hard to beat Cindy Crawford (she of big hair and voluptuous — by model standards, anyway — body) and MCM (Mode Creation Munich), the Euro leather goods brand, whose flashy logoed caramel-colored bags gave even Gucci and Louis Vuitton a run for their money. (Did we mention this was the ’80s?) The MCM ads were equally flashy, featuring Crawford perched on a pile of suitcases or posing wearing nothing except a giant MCM logo. (If that weren’t enough, they were signed “I want my MCM” and “The beginning of a beautiful friendship.” Awwww.) And while you might think that such naked consumption went the way of the world economy, you would think wrong. Not only has the brand been on a store opening spree with 15 new Saks Fifth Avenue boutiques and a Beverly Hills Rodeo Drive boutique scheduled for later this year, but it has signed on as a sponsor for New York fashion week. MCM is even recreating its Cindy Crawford campaign, this time around with the model Coco Rocha. Under the circumstances, the images are a bit more modest — Rocha’s mane is tamed down, and she’s wearing a bustier dress — but the message is not lost.
Source: New York Times.
