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Campaigns > 2011 > John Lewis S/S
Additional photos from Ellen von Unwerth’s photography series Berlin by Night have emerged and I have added them to the gallery. Enjoy!
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Photoshoots > Other Projects > Berlin by Night
John Lewis’s new Spring/Summer fashion collection launches this weekend with adverts featuring sought-after model Coco Rocha.
The images showcase a selection of designer and own-brand clothing for men and women and will be appearing in titles such as Grazia, Vogue and The Sunday Times Magazine in March.
The adverts will also appear on vogue.com, guardian.co.uk and elle.co.uk, in branches and on johnlewis.com. John Lewis’s Facebook page, and its Twitter and YouTube sites, will feature links to content, including behind-the-scenes videos of the fashion shoot.
‘By showcasing a variety of brands, mixing well-loved favourites with some new and more contemporary pieces, we’re encouraging customers to reappraise our fashion offering,’ says Morgan Jenkins, Assistant Marketing Manager, Fashion.
‘Working with someone like Coco Rocha also helps us become noticed as a destination for fashion. She is well recognised within the fashion industry and that is evident in her winning Model of the Year 2011 at the recent Elle Style Awards.’
Alongside clothing available instore and online, the campaign also features vintage jewellery from John Lewis branches’ assortments.
Source: John Lewis Partnership.
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Fashion Shows > 2011 – Fall / Winter Ready-to-wear
Coco has a new editorial in the March issue of American Vogue. She appears alongside Harry Potter actor Daniel Radcliffe and models Lily Donaldson and Monika Jagaciak. You can also watch a behind the scenes video here.

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Editorials > 2011 > Vogue US March
Issue: Vogue US March 2011
Title: Best in Show
Photographer: Annie Leibovitz




















