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Campaigns > 2011 > Diet Coke

Diet Coke Behind the Scenes

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Campaigns > 2011 > John Lewis S/S

John Lewis’s new Spring/Summer fashion collection launches this weekend with adverts featuring sought-after model Coco Rocha.

The images showcase a selection of designer and own-brand clothing for men and women and will be appearing in titles such as Grazia, Vogue and The Sunday Times Magazine in March.

The adverts will also appear on vogue.com, guardian.co.uk and elle.co.uk, in branches and on johnlewis.com. John Lewis’s Facebook page, and its Twitter and YouTube sites, will feature links to content, including behind-the-scenes videos of the fashion shoot.

‘By showcasing a variety of brands, mixing well-loved favourites with some new and more contemporary pieces, we’re encouraging customers to reappraise our fashion offering,’ says Morgan Jenkins, Assistant Marketing Manager, Fashion.

‘Working with someone like Coco Rocha also helps us become noticed as a destination for fashion. She is well recognised within the fashion industry and that is evident in her winning Model of the Year 2011 at the recent Elle Style Awards.’

Alongside clothing available instore and online, the campaign also features vintage jewellery from John Lewis branches’ assortments.

Source: John Lewis Partnership.

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Campaigns > 2011 > Ann Taylor Loft S/S

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Campaigns > 2011 > Ports S/S

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Campaigns > 2010 > Rimmel S/S

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Photoshoots > Behind the Scenes > Esprit F/W 2010

Esprit loves a familiar face.

The relaunched sportswear brand is once again banking on the images of familiar models to bring in the shoppers for its fall campaign.

Anne Vyalitsyna (aka Anne V.), Missy Rayder, and Du Juan will be featured in the campaign for Esprit Casual, and Coco Rocha is the sole model selected for the Esprit Collection campaign.

The company apparently experienced such success taking the “celebrity” route for spring/summer, when it featured Daisy Lowe and Julia Restoin-Roitfeld in its campaign, that it is back for more.Russian model Anne V. is most known for her unbelievable six appearances in Sports Illustrated. In the Esprit campaign, which has a “friends travelling together” theme, Anne V. is joined by Rayder and Chinese model Du Juan in Marseilles.

The shoot features the season’s staple pieces worn by the three women and also male models Andrew Cooper and Nate Gil.

Rocha, a recent bride, was photographed in a traditional park, where she wears the classically styled Esprit pieces alongside male model Jon Kortajarena.

Source: Style List.

As far as symbols of ’80s excess go, it’s hard to beat Cindy Crawford (she of big hair and voluptuous — by model standards, anyway — body) and MCM (Mode Creation Munich), the Euro leather goods brand, whose flashy logoed caramel-colored bags gave even Gucci and Louis Vuitton a run for their money. (Did we mention this was the ’80s?) The MCM ads were equally flashy, featuring Crawford perched on a pile of suitcases or posing wearing nothing except a giant MCM logo. (If that weren’t enough, they were signed “I want my MCM” and “The beginning of a beautiful friendship.” Awwww.) And while you might think that such naked consumption went the way of the world economy, you would think wrong. Not only has the brand been on a store opening spree with 15 new Saks Fifth Avenue boutiques and a Beverly Hills Rodeo Drive boutique scheduled for later this year, but it has signed on as a sponsor for New York fashion week. MCM is even recreating its Cindy Crawford campaign, this time around with the model Coco Rocha. Under the circumstances, the images are a bit more modest — Rocha’s mane is tamed down, and she’s wearing a bustier dress — but the message is not lost.

Source: New York Times.