Gallery Links
Campaigns > 2011 > Diet Coke
Diet Coke Behind the Scenes
Diet Coke Campaign
Syoss Smooth Relax S/S 2011
Behind the Scenes of John Lewis S/S 2011
John Lewis S/S 2011
Fashion springs forth
John Lewis’s new Spring/Summer fashion collection launches this weekend with adverts featuring sought-after model Coco Rocha.
The images showcase a selection of designer and own-brand clothing for men and women and will be appearing in titles such as Grazia, Vogue and The Sunday Times Magazine in March.
The adverts will also appear on vogue.com, guardian.co.uk and elle.co.uk, in branches and on johnlewis.com. John Lewis’s Facebook page, and its Twitter and YouTube sites, will feature links to content, including behind-the-scenes videos of the fashion shoot.
‘By showcasing a variety of brands, mixing well-loved favourites with some new and more contemporary pieces, we’re encouraging customers to reappraise our fashion offering,’ says Morgan Jenkins, Assistant Marketing Manager, Fashion.
‘Working with someone like Coco Rocha also helps us become noticed as a destination for fashion. She is well recognised within the fashion industry and that is evident in her winning Model of the Year 2011 at the recent Elle Style Awards.’
Alongside clothing available instore and online, the campaign also features vintage jewellery from John Lewis branches’ assortments.
Source: John Lewis Partnership.
Ann Taylor Loft S/S 2011
Ports S/S 2011
