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Photoshoots > Behind the Scenes > Esprit F/W 2010

Esprit loves a familiar face.

The relaunched sportswear brand is once again banking on the images of familiar models to bring in the shoppers for its fall campaign.

Anne Vyalitsyna (aka Anne V.), Missy Rayder, and Du Juan will be featured in the campaign for Esprit Casual, and Coco Rocha is the sole model selected for the Esprit Collection campaign.

The company apparently experienced such success taking the “celebrity” route for spring/summer, when it featured Daisy Lowe and Julia Restoin-Roitfeld in its campaign, that it is back for more.Russian model Anne V. is most known for her unbelievable six appearances in Sports Illustrated. In the Esprit campaign, which has a “friends travelling together” theme, Anne V. is joined by Rayder and Chinese model Du Juan in Marseilles.

The shoot features the season’s staple pieces worn by the three women and also male models Andrew Cooper and Nate Gil.

Rocha, a recent bride, was photographed in a traditional park, where she wears the classically styled Esprit pieces alongside male model Jon Kortajarena.

Source: Style List.

As far as symbols of ’80s excess go, it’s hard to beat Cindy Crawford (she of big hair and voluptuous — by model standards, anyway — body) and MCM (Mode Creation Munich), the Euro leather goods brand, whose flashy logoed caramel-colored bags gave even Gucci and Louis Vuitton a run for their money. (Did we mention this was the ’80s?) The MCM ads were equally flashy, featuring Crawford perched on a pile of suitcases or posing wearing nothing except a giant MCM logo. (If that weren’t enough, they were signed “I want my MCM” and “The beginning of a beautiful friendship.” Awwww.) And while you might think that such naked consumption went the way of the world economy, you would think wrong. Not only has the brand been on a store opening spree with 15 new Saks Fifth Avenue boutiques and a Beverly Hills Rodeo Drive boutique scheduled for later this year, but it has signed on as a sponsor for New York fashion week. MCM is even recreating its Cindy Crawford campaign, this time around with the model Coco Rocha. Under the circumstances, the images are a bit more modest — Rocha’s mane is tamed down, and she’s wearing a bustier dress — but the message is not lost.

Source: New York Times.

COCO-COLA: Karl Lagerfeld poured a lot of himself into his latest collaboration: with Coca-Cola Light in France. Not only did he design a special aluminum bottle capped in vivid pink and adorned with his unmistakable, emphatic silhouette — dark suit, high collar, jutting ponytail — he also shot the ad campaign. The fizzy images, featuring models Coco Rocha and Lagerfeld regular Baptiste Giacobini, are slated to break across France on April 28, including in magazines and on billboards. One of the billboards will be splashed across Galeries Lafayette which, along with Colette, will get a jump on selling a limited edition boxed version of the bottle, with matching bottle opener, priced from 47 euros, or $64 at current exchange. Lagerfeld has long been a fan of diet cola, and says he prefers to drink it in a delicate crystal goblet to accentuate the taste. To wit: Rocha hoists her Coca-Cola Light in his favorite Lalique glass, dressed in fingerless gloves and a high-collared look from his signature collection for spring. Next up for the indefatigable Lagerfeld? A campaign shoot for the fall Karl Lagerfeld collection, this time featuring Giacobini and Iris Strubegger.

Source: WWD.

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